October 22, 2018, 6:01 PM EDT
Kenneth Cole Expands Its Digital Shopping Offering with Enhanced Gifting Options Just in Time for the Holidays
Partners with Loop Commerce to Offer Customers Digital Gift-Giving Options with Gift360™, a Complete Digital Gifting Platform and Suite of Products
“At Kenneth Cole, it is imperative that we continue to innovate in the digital space in order to provide our customers with the best possible shopping experience,” said TJ Papp, VP of Consumer Direct, Kenneth Cole. “By enabling a full set of digital gifting options, we’re ensuring that shoppers’ every need is met in a stress and risk-free, yet thoughtful and exciting way. We are proud to be providing the kind of innovative, seamless digital shopping experience that our customers expect from us, just in time for the gift-giving season.”
Through the partnership, Kenneth Cole will provide gift shoppers the ability to easily select, purchase and send an item through Loop’s “GiftNow” call-to-action, available to shoppers on product pages and at checkout of the online store. When shoppers gift a product, the recipient is immediately notified via email, text or social media—whichever digital channel the gift-giver chooses. The recipient can then easily configure the gift to suit his or her preferences, whether it is size, style or color, or instantly exchange it prior to shipping. The physical gift is then shipped to the address the recipient chooses.
With Kenneth Cole digital gift cards, recipients instantly receive notification that their gift card has arrived, and they are free to start shopping immediately on the Kenneth Cole site. With Loop’s Corporate Gifting program, Kenneth Cole corporate customers can seamlessly send clients, partners, vendors and employees thoughtfully chosen gifts (any product can now be easily selected and given) or digital gift cards, in bulk from Kenneth Cole, while maintaining the individual personal touch through this unique and thoughtful experience.
“Digital gift cards and corporate gifting options are the next steps in the evolution of our digital gifting platform, and we are excited to launch the Gift360 platform and suite of products with Kenneth Cole as one of our retail partners,” said Roy Erez, CEO and Co-Founder, Loop Commerce, a Synchrony solution. “By enabling Kenneth Cole customers to purchase digital gift cards through the company’s online store, in addition to sending personalized gifts through GiftNow—all through the same vendor and platform and with an enhanced consumer experience —we are helping ensure that the company fulfills the needs of every shopper searching for a gift online, and also captures the greatest number of sales. Our Corporate Gifting provides a response not just for individuals seeking gifts, but also companies that are looking to buy thoughtful gifts in bulk.”
Gift360 provides retailers with new ways to win customers, connect with consumers and extend their brand by offering a full range of gifting options across all digital channels. The new 360 gifting platform builds on Loop’s highly successful GiftNow service, which enables shoppers to easily purchase and instantly deliver any product digitally. Further, the new digital gift card and corporate gifting service provided through Gift360 unlocks additional revenue streams for retailers.
About Kenneth Cole Productions, Inc.
Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, functional, and versatile footwear, clothing, and accessories for inspirational urban lifestyles under the labels Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted, as well as footwear under the label Gentle Souls. The company has also granted a wide variety of third party licenses for the production of men’s and women's apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children’s footwear. The company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website.
Over 35 years ago, Kenneth Cole leveraged his passion and unique brand platform to make a meaningful impact on people’s wardrobes, as well as communities in need. He did what others didn’t and said what others wouldn’t. Today, The Kenneth Cole Foundation remains committed to helping communities in need by supporting Public Health and Civil Liberties. www.kennethcole.com
Synchrony (NYSE:SYF), is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products. With more than $130 billion in sales financed and 74.5 million active accounts, Synchrony brings deep industry expertise, actionable data insights, innovative solutions and differentiated digital experiences to improve the success of every business we serve and the quality of each life we touch. More information can be found at synchrony.com and through Twitter: @Synchrony.
Loop Commerce, a Synchrony solution, is driving a paradigm shift in commerce with its award-winning, patented GiftNow service by removing the obstacles consumers face when trying to buy a physical product as a gift. Loop is an enterprise-grade, fully customizable solution powering the gift-shopping experience and checkout for leading retailers. By integrating the personalization of gifting and tackling the challenges associated with gift shopping, Loop makes buying gifts not only seamless, stress-free and thoughtful for consumers, but accessible when no other option exists, thereby driving significant business value and incremental sales for retailers. Loop’s solution seamlessly integrates with retailers’ online stores through a zero-integration implementation, fueling increased business, reducing costly returns and exchanges, and enhancing customer acquisition and loyalty. The company’s groundbreaking SaaS solution was built and optimized with significant R&D and in collaboration with some of the largest and most demanding retail brands. Loop is backed by PayPal and key executives in technology, e-commerce and retail. For more information about Loop Commerce, visit our website, www.loopcommerce.com, and follow us on LinkedIn.