Media Relations:
Lisa Lanspery
(203) 585-6143
Lisa.Lanspery@syf.com
We're constantly researching what's important to consumers and how businesses can put right pieces in place to make sure their consumers get what they want and need, whether it's through surveys, data analytics or other insights.
Video
06/09/2023
Mobile Wallets Will Be the New Normal
Imagine it: a world where payments happen at your the tap of a button. It’s the future, and the future is saying "hello" to mobile wallets.
Video
12/11/2020
Mobile Apps: The Ultimate Destination
Many businesses have a mobile app — but is that app giving customers what they need? As retailers reimagine their customer touchpoints, apps look like a promising new opportunity.
Video
10/09/2020
The Social Commerce Journey
Learn about the expanding world of social commerce and how customers have embraced the “see it, click it, pay for it” mentality.
Video
07/20/2020
The State of Data Strategy: Driving Personalization
Data drives opportunities for growth. When you use it to tailor a strategy, you may make stronger, more personal connections with your customers.
Video
06/16/2020
The State of Voice Technology In Retail
Our everyday is evolving, and so are customers’ buying experiences. Voice technology may have a broader role in connecting you to consumers.
Video
01/06/2020
The State of the Omnichannel Experience
With the right data, retailers are equipped to provide a seamless customer experience across all channels. Learn how the omnichannel experience is personalizing the connections retailers make with shoppers.
Video
01/06/2020
The State of Taking Friction Out of Shopping
Technology and data have the power to completely revolutionize the way we pay.
Video
11/07/2019
Gen Z Enters the Marketplace
For younger generations, the experience of buying a product is as important as the product itself. Learn how retailers can cater to Gen Z to win their business.
Video
11/07/2019
Payment Security at Your Fingertips
In the next five years, retailers can expect wider adoption of facial recognition and finger-print scanning in payments. Why? Bio-authentication offers stronger payment security than a typical password.
Video
11/07/2019
Checkout-Free Stores Promise Greater Convenience
Walk in. Grab item. Walk out. When it comes to in-store checkouts, it may be time to make an upgrade.
Video
11/07/2019
Social Commerce Delivers on Diversity
The new window-shopping is happening on a device. Learn how social media helps consumers browse items and discover new retailers.
Video
11/07/2019
Artificial Intelligence Equals Real Results
Get acquainted with the tech that could up your competitive edge. Whether it’s for inventory or personalization, the promise of AI is very real for retailers.
Video
11/07/2019
The Future of Smart Speakers May Be in Payments
Nearly half of U.S. consumers own a smart speaker, but voice commerce is just starting to find its footing. Discover how this new technology is poised to expand in the future.
Video
11/07/2019
The In-Store Experience Is Still in Demand
Despite the rise of e-commerce, 80% of shopping is still done in store. Learn how brands are attracting in-store customers through immersive in-store shopping experiences.
Video
11/07/2019
AI and Loyalty Are a Virtuous Cycle
AI brings personalization. And personalization brings loyal customers... which brings even more personalization. Let the virtuous cycle begin.
Video
11/07/2019
Retail Apps: More Is Better
Shoppers don’t just want retail apps, they want retail apps that work for them. Discover how brands are providing deeper value in their mobile interactions with consumers.
Video
02/11/2019
Tech That's Changing the World of Shopping
Where and how consumers shop is changing rapidly thanks to advances in technology. Four technologies, including biometrics, artificial intelligence, voice assistants and virtual and augmented reality, are changing the game for frictionless payments.
Video
01/07/2019
Voice Commerce: The Super Power of the Smart Speaker
From buying coffee on the quick, to splitting the dinner check with friends or even paying rent, today’s shoppers are discovering the convenience, security and speed of mobile utilities.
Video
01/07/2019
The rise of digital DNA
What happens when shoppers ditch their wallets in favor of storing personal information digitally?
Video
11/30/2018
Moving at the Speed of Commerce
The convergence of technologies such as voice assistants and smartphones, along with AI-powered data and privacy and security tools, is fueling faster, more integrated and more contextual shopping experiences. Executives from Synchrony and Amazon Pay
Video
10/22/2018
AI is Radically Changing the Retail Landscape
Artificial intelligence is already changing the way we shop and buy from making credit decisions faster to allowing us to use our voices to buy products. Synchrony’s chief technology officer Greg Simpson offers insight into how AI technologies
Video
09/19/2018
Building Connections with Gen Z
Building connections among Generation Z means thinking differently
Video
09/19/2018
Contextual Commerce: Shopping Anytime, Anywhere
Contextual commerce is making that our new reality.
Video
08/06/2018
Driving Loyalty Through Personalized Shopping Experiences
Shoppers are more informed than ever before. Microsoft Global Retail Director Karen Garrette says data can help retailers create personalized experiences that build loyal relationships.
Video
07/30/2018
The Right Data Can Help Target the Perfect Customer
New technologies are providing retailers with unprecedented amounts of customer data. The challenge, according to industry experts, is figuring out how to use it.
Video
05/15/2018
Seamless Payments Help Retailers Put Customer Experience First
In the future, frictionless payments will simplify and streamline checkouts. State of Pay met with retail leaders to hear how the payment process, as shoppers know it, is disappearing.
Video
09/15/2017
Synchrony | Diversity & Inclusion
Synchrony's commitment and focus on diversity and inclusion across the organization.
Video
02/11/2015
Synchrony Financial: 2014 Customer Testimonials
Hear what customers have to say about the value of store credit & financing.
Video
10/01/2014
Synchrony Financial - Graduates and Interns
Engage with what makes you tick. Get started with us
WhitePaper
03/18/2019
The Synchrony Trend Spotter
The transformation in retail is driven mainly by technology and artificial intelligence. Read on to discover five top trends that are changing the way people shop—now and into the future.
WhitePaper
03/04/2019
Shopping for AI
Our survey findings show that retailers are making meaningful strides in their digital transformation efforts, with AI-powered technologies an increasing focus.
WhitePaper
10/23/2018
Harnessing AI to Transform the Customer Experience
Synchrony is using machine learning models and artificial intelligence (AI) technology to help customers get easier access to credit, provide personalized, real-time responses to customer questions, and to equip representatives and credit experts with too
WhitePaper
08/02/2018
Understanding Generation Z: Shopping and Retail Habits
Insights on their spending patterns
WhitePaper
08/01/2018
Understanding Generation Z: Outlook on Finances and Future
Insights on their financial knowledge
WhitePaper
07/01/2018
Retail Consumers Adopt New Technology
The 2018 Synchrony Digital Study uncovers the evolving landscape of digital shopping and payments.
WhitePaper
06/01/2018
Harnessing Data and Technology
As retail competition increases, the need to provide an outstanding customer experience (CX) does too.
WhitePaper
03/28/2018
Synchrony at Women in Retail Leadership Summit 2018
Join us in Salon 4 to experience the Synchrony Lounge and State of Pay Studio at the Women in Retail Leadership Summit.
WhitePaper
03/14/2018
Synchrony at Shoptalk 2018
The Synchrony Trend Spotter Five Retail Trends to Watch in 2018
WhitePaper
02/21/2018
Synchrony at CRMC 2018
Looking for more insights beyond CRMC? Synchrony is proud to share key trends in loyalty and retail that are influencing today's customer experience.
WhitePaper
01/02/2018
Defining Loyalty for Your Brand
Loyalty is the result of timely and relevant engagement with consumers that drives them to become advocates for a brand and to consciously select one brand over another.
WhitePaper
10/10/2017
Sixth Annual Path to Major Purchases
The consumer's path to big-ticket purchases
WhitePaper
10/05/2017
Retail Apps: Why Consumers Download, Use, and Delete
Retail App Engagement—why shoppers download, use or delete apps?
WhitePaper
09/25/2017
The Path to a Healthier Community: Bryson City Bicycles
The Path to a Healthier Community
WhitePaper
08/10/2017
Machine Learning for Retailers
Driving Results with Artificial Intelligence Tools
WhitePaper
04/21/2017
A Patchwork of Ambition at Country Stitches
A Patchwork of Ambition at Country Stitches
WhitePaper
02/15/2017
The Synchrony Trend Spotter: Retail Trends to Watch
Retail Trends to Watch
WhitePaper
02/10/2017
How to design the perfect retail customer experience
Today’s consumers demand custom experiences as part of their everyday lives — especially when shopping.
WhitePaper
01/25/2017
The Essential Guide to Technology in Retail
Developments and insights in retail and payments technology
WhitePaper
01/17/2017
What your business should know about mobile wallets
What your business should know about mobile wallets
WhitePaper
01/05/2017
Congratulations to the 'Working Forward Small Business Award' Winners!
Strong, healthy small businesses can have a big impact on the communities they serve.
WhitePaper
10/28/2016
The Diversity Card: How to Sponsor and Create Networks for Future Leaders
This commentary originally appeared in Forbes on October 6, 2016
WhitePaper
10/25/2016
Retail Technology: A Snapshot for Retailers
In-store technology and its implications for retailers and shoppers
WhitePaper
10/20/2016
Driving Shopper Engagement through Digital Technology
The sixth annual Synchrony Financial Digital Study
WhitePaper
10/14/2016
How Smaller Roles Can Get You to the C-Suite
There isn’t one way to get to the top
WhitePaper
09/26/2016
How Mobile Wallets Can Make Your Life Easier
How Mobile Wallets Can Make Your Life Easier
WhitePaper
09/15/2016
The Affluent Household: A Segment on the Rise
Insights on this key, fast growing consumer segment
WhitePaper
08/16/2016
Brick and Mortar Reborn
Brick-and-Mortar Reborn: The Future of Retail in the Era of Urbanization
WhitePaper
07/05/2016
Why We Need to Balance the Digital vs. Human Touch
Digital vs. Human Touch
WhitePaper
06/30/2016
What Are You Working Forward To? The Changing Definition of Ambition
The Huffington Post
WhitePaper
06/27/2016
Time to Play the Woman Card in Financial Technology
Time to Play the Woman Card in Financial Technology
WhitePaper
06/20/2016
Data Visualization
Translating data into actionable insights for retailers
WhitePaper
06/15/2016
A Day in the Life of a Smarter Shopper
A Day in the Life of a Smarter Shopper
WhitePaper
05/10/2016
Turning a Passion for Travel into an Exciting Encore Career
Turning a Passion for Travel into an Exciting Encore Career
WhitePaper
05/05/2016
Taming Big Data
Using the partnership of IT and Marketing Analytics to maximize marketing impact
WhitePaper
03/31/2016
Staying in the Fast Lane – Put a Little More 'T' in Your 'C' suite
Staying in the Fast Lane – Put a Little More 'T' in Your 'C' suite
WhitePaper
03/21/2016
Identifying Identity Theft Risks
In order to best safeguard yourself, Synchrony Financial and the FTC want you to know more about identity theft dangers that exist across the web.
WhitePaper
03/15/2016
The Makings of a 'Good' Purchase
A closer look finds these retailers are more aligned than one would think, with quality and value being top of mind for shoppers.
WhitePaper
02/26/2016
Is Your Big Data Effort a Big Deal?
In Gartner parlance, it’s at the top of the hype curve. Mention “big data” and people imagine answering impossibly hard JEOPARDY!© questions effortlessly.
WhitePaper
01/28/2016
The Lines Between the Consumer Internet and IoT are Blurring Fast
As retailers look to personalize shopping experiences for their customers, the realm of the "consumer Internet" is looking more and more like the "internet of things."
WhitePaper
01/26/2016
Data Insights: Power to the Parents
People with kids are among the most frequent shoppers, yet advertisers spend much more to reach millennials. Is there a disconnect?
WhitePaper
01/20/2016
Data Insights: Millennial Mall
A guide to Millennial shoppers and how their preferences are shaping the in-store experience.
WhitePaper
01/14/2016
Find Out How Mobile is Enhancing the Way People Shop
Retail shoppers are relying more on digital technology than ever before. It affects everything from where they shop to what they buy to how they pay.
WhitePaper
12/21/2015
Beware of Holiday Email Scams
This holiday season, consumers can expect to experience a substantial spike in cyber-attacks beginning the day before Thanksgiving lasting well into the New Year.
WhitePaper
12/16/2015
These 3 female executives are leading innovation in the retail industry
BI Studios interviewed top female players Vela; Jeanne Kemp, VP of financial planning at Toys "R" Us Inc.; and Jessica Herrin, founder and CEO of Stella & Dot Family Brands, to learn more about their strategies for successful leadership in the retail spa
WhitePaper
12/11/2015
5 Ways Mobile Can Help Brands Boost Customer Loyalty
In today's device-driven age of texts, tweets, and Snapchats, it's hard to grab consumers' attention.
WhitePaper
12/08/2015
Shoppers' Little Helper: Mobile Tech
POLL: FROM COMPARING PRICES TO TAKING PRODUCT PICTURES, MOBILE IS A PART OF PURCHASING PATH
WhitePaper
12/04/2015
Much Love for Loyalty Programs
A vast majority of American adults—80 percent—belongs to some type of loyalty program, according to a recent Synchrony Financial poll.
WhitePaper
11/16/2015
More than Protecting Passwords: Advancements in Cyber Security
As data leaks and hacking attempts continue to make front page news, cyber security has entered the spotlight and—with cyber criminals becoming all the more sophisticated—is poised to stay there.
WhitePaper
11/10/2015
Customized Offers: Deeper Connections via Data
Putting the Custom in Customer
WhitePaper
11/06/2015
How beacons work and why they matter
Retailers are using technology in new ways to improve the shopping experience at their stores. One key component of this is beacons, which use a person's mobile device to customize the shopping experience.
WhitePaper
11/04/2015
In-Store Shopper Segmentation Study
In the last five years, the retail industry has been primarily focused on driving digital growth.
WhitePaper
10/28/2015
Segmentation Strategies for Retailers
Leverage customer insights to drive profitable growth
WhitePaper
10/15/2015
5 Ways Technology is Revolutionizing the Way We Shop
Technology is Revolutionizing the Way We Shop
WhitePaper
09/24/2015
The Retail Customer Experience
When it comes to shopping behavior, price is always a key motivator.
WhitePaper
08/19/2015
Balancing Multi-Generational Retail Strategies
Millennials, Boomers and the changing retail landscape
WhitePaper
06/17/2015
Here's One Way Retailers Can Grow Customer Loyalty
Here's One Way Retailers Can Grow Customer Loyalty
WhitePaper
05/20/2015
Synchrony Financial has an Entire Lab Dedicated to Revolutionizing Mobile Shopping
Synchrony Financial has an Entire Lab Dedicated to Revolutionizing Mobile Shopping
Article
07/18/2024
Synchrony Sparks Shopping Inspo Powered By Gen AI
At Synchrony, we are constantly innovating to enhance our consumer experience.
Article
01/23/2024
The Role of Building Community for Women in the Auto Industry
This article is the third of a three-part series, Women in Car Care, which details the challenges and opportunities for women in the automotive industry. By exploring recent statistics and speaking to women currently in the industry, the series highlights
Article
01/23/2024
Strategies for Change: How to get more women working in the auto industry
This article is the second of a three-part series, Women in Car Care, which details the challenges and opportunities for women in the automotive industry. By exploring recent statistics and speaking to women currently in the industry, the series highlight
Article
01/23/2024
How Reducing the Gender Gap Can Strengthen the Auto Industry
This article is the first of a three-part series, Women in Car Care, which details the challenges and opportunities for women in the automotive industry. By exploring recent statistics and speaking to women currently in the industry, the series highlights
Article
12/21/2023
Synchrony Supports: Small Businesses
Synchrony is proud to aid in the development of small businesses, both in the communities we call home and across the country. To follow through on this commitment, Synchrony partners with many nonprofit organizations whose specific mission is to support
Article
11/20/2023
Synchrony’s 2023 Major Purchase Study: Research & Trends
Read the findings from Synchrony’s 2023 Major Purchase Study. Learn about recent buying behavior across 13 different shopping categories.
Article
09/15/2023
The Future of Security in Digital Wallets
Digital wallets aren't just convenient—they're also secure, backed by multiple layers of defense mechanisms to protect consumers and businesses alike.
Article
08/17/2023
The Rise of the Consumer
The relationship between consumers and brands is rapidly changing in the post-COVID environment. Consumers are looking for more control1, and a more personalized experience where brands make them feel special. They want brands to demonstrate their investm
Article
08/11/2023
How Synchrony Fosters a Culture of Innovation
Innovation is at the heart of Synchrony. From our dedicated innovation teams, to our focus on product incubation and ventures, to our university R&D Technology Centers and a wide range of talent development programs
Article
06/09/2023
Mobile Wallets: A Fast-Growing Frontier for Retailers
As more people embrace the powerful, convenient tools their phones have to offer, a growing number of shoppers are leaving their physical cards and wallets at home, opting to transact via mobile instead. Here are some of the core opportunities mobile wall
Article
04/26/2023
Financial Solutions for the Increasing Costs of Pet Care
Owning a pet costs money; sometimes, a lot of money. It’s a reality that too few owners—enchanted and in love with their pet—understand, until it’s too late.
Article
04/06/2023
Three Trends Retailers Won’t Want to Miss in 2023
Retail is at an inflection point. The past few years brought dramatic change to the industry driven by a need for meaningful, profitable omnichannel experiences. Consumers are shopping on the go in non-traditional formats and need the ability to make seam
Article
03/16/2023
Small Business Spotlight: Indian Creek Dental Puts Quality Dental Care Within Reach
While working at a free clinic in college, Dr. Shad Hattaway, D.D.S., noticed a paradox: those who need quality healthcare the most are often unable to afford it.
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Article
03/09/2023
Small Business Spotlight: Foundry Dental Helps People Find Their Smiles Again
When visiting a substance use recovery program in his home state of Alabama, Dr. Michael McCracken, D.D.S., Ph.D., saw a clear need: Many
Article
02/15/2023
How Synchrony is Helping Working Moms and Families Weather a Child Care Crisis
More than 1 million women have left the workforce as of September 2022 compared to February 2020. And 45% of mothers who left the workforce cited a lack of child care or child care expense as one of the reasons they left, according to a report by national
Article
02/09/2023
Watch: How and Why Synchrony Invests Big in Minority-Owned Businesses
How can investors increase opportunities for minority founders? At Synchrony, it starts with open conversations, and ends with clear initiatives.
Article
02/02/2023
5 Things to Know When Offering Consumer Financing
Offering financing for customers benefits both businesses and consumers. In fact, 71% of Synchrony cardholders feel that customer financing options make large purchases more affordable.
Article
12/08/2022
Tech and Innovation: Putting Customers First
Listening to the customer helps Synchrony tech and innovation team create better user experiences.
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Article
11/10/2022
Small Business Spotlight: Synergy, a Family-Run Business Helps Community Stay Cool
In Florida's humid, subtropical climate, residents understand the importance of proper air conditioning and ventilation
Article
11/10/2022
4 Tips to Help Increase Sales for Retailers This Holiday Season
Consider these trends when crafting your company's strategy for the extra-long 2022 holiday season.
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Article
10/19/2022
Small Business Spotlight: How Quilt Beginnings Creates Community
When Cathy Shoemaker left her job as a project manager, cashed in her 401(k), and opened a quilt shop in 1998, her friends thought she was crazy. But 24 years later, Quilt Beginnings is still going strong in Dublin, Ohio, selling fabric, sewing machines,
Article
10/12/2022
Three Holiday Shopping Trends Retailers Should Expect in 2022
The 2022 holiday shopping season may indeed be the most wonderful time of the year for retailers. Though shoppers are concerned about inflation, they are upbeat about giving — and many are budgeting for big holiday spends.
Article
09/27/2022
Small Business Spotlight: Neal's Homestore Embraces New Ways to Serve, Online and in the Community
Neal's Homestore has been a fixture of the Okmulgee, Oklahoma, community for three generations. The family-run home furnishings store distinguishes itself through service ...
Article
09/14/2022
Built to Lead
2022 has proved itself a unique year. This on the heels of a few unique years before it - which may be the understatement of the decade. Market dynamics and consumer expectations are rapidly evolving. Supply chains remain strained.
Article
08/05/2022
Two Important Mantras for Your New Innovation Team
Starting a team is hard. There’s a need to build trust, camaraderie, and align on clear goals.
Article
08/05/2022
How Synchrony Uses Tech To Create Great Customer Experiences
Consumers want—and expect—convenience. Whether in-person, in-app or online, a smooth purchasing experience equals a happy customer.
Article
07/12/2022
Trend or Fad? 5 Questions to Ask So Your Innovation Team Chases the Right Stuff
Building for the future means taking bets. Thinking about big ideas. Seeing the world through a different lens.
Article
06/28/2022
What is Consumer Financing? Benefits, Examples and How to Start
When it comes to how they purchase and pay for items, consumers have more choices than ever before. As businesses look for more ways to improve the shopping experience, programs that spur bigger sales and improve the customer experience offer serious valu
Article
06/21/2022
Data, the ultimate marketing instrument
How a data exchange with Synchrony helps Sweetwater drive online growth, ensuring customers have a great experience on the website
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Article
03/22/2022
3 Top Small Business Retail Payment Trends: 2022 Edition
Small businesses can’t just press “pause” when new technologies emerge or as trends and external conditions change. So often, retailers must adjust their approach mid-stride, and deciding on your next step can be a challenge.
Article
03/22/2022
Small Businesses Can Deliver Big with Synchrony
Retail is always evolving, but one thing remains true: retailers and small businesses who can meet the needs of their customers — and say “yes" more often — grow faster.
Article
03/09/2022
Tips for small businesses to plan and prepare for the year ahead
The retail landscape is ever-changing and running a successful business means planning and evolving your strategies. By staying ahead to provide what today’s shopper wants, you can help keep your business strong, engage with customers, and keep making t
Article
12/16/2021
Economic Evolution: Five Trends Primed to Disrupt Payments
Purchasing patterns are changing with today’s economy, and both retailers and consumers continue to adapt and adjust.
Article
12/16/2021
The Future of Contactless Payments is Already Here
How likely are you to use contactless payment while shopping? Are you concerned about making purchases with your phone?
Article
04/01/2021
Three Commitments I'm Making as CEO
Brian Doubles shares a few thoughts on his first day as Synchrony’s President and Chief Executive Officer.
Article
11/12/2020
How to Boost Long-Term Loyalty as Consumer Habits Shift
Customers expect rewards, points and discounts. Brands that can offer more, will benefit with increased customer interactions. Our experts weigh in.
Article
10/19/2020
The ideas and technology underpinning today’s customer experiences
You’re probably looking for something intuitive, something that anticipates your needs and is always integrating new features that keep you interested and coming back again and again. Something easy, fun.
Article
10/16/2020
How A.I. Can Unlock the Opportunities of a New Shopping Era
Retail has changed and businesses across the board will need to adapt to shoppers’ changing expectations. Learn from Greg Simpson, Chief Technology Officer at Synchrony, how A.I. can help.
Article
10/16/2020
Technology + Humanity: Keys to the Future of Customer Service
Digital-first environments are increasingly important to customers, but that doesn’t mean businesses have to lose their human touch. Learn how customer service is evolving.
Article
10/15/2020
Building a Better World: In Support of the BRT’s Call for Racial Equity & Justice
CEO Margaret Keane shares some thoughts on how Synchrony is taking action and working to advance racial equity & justice.
Article
09/09/2020
The Power of Community-Supported Business
It’s been a head-spinning time for businesses — but many are staying strong with the help of their communities. We talked to businesses about how they evolved with local support.
Article
08/07/2020
Maximizing Your Work Force: What You Need to Know
Working from home has accelerated the use of data and cloud-based platforms. Are you equipping your employees with these new technologies? Learn how to maximize your workforce at #StateOfPay.
Article
08/07/2020
How Appointment-Based Businesses Can Thrive Virtually
From doctors to contractors to hair salon owners, appointment-based businesses are finding innovative ways to deliver their services virtually. Whether it’s providing online consultations or virtual and augmented-reality tools
Article
08/07/2020
Contactless Payments See Growing Demand
As shoppers focus on safety , the appeal of contactless payments has soared — from tap-to-pay to QR codes and more. “This is exciting,” says Bijayta Berger of Synchrony. “It’s not just a trend — we’ll continue to see consumer adoption.”
Article
07/21/2020
Statement from Synchrony CEO on Supporting Paid Time Off and Flexibility for Voting
Earlier today, Business Roundtable, an association of CEOs of America’s leading companies, released a statement ...
Article
06/11/2020
Synchrony Helps Small Businesses Recover and Grow
Synchrony Foundation Commits $5 million to Support Small Business; New Digital Resource Center Helps Small Business Leaders, Healthcare Providers.
Article
12/16/2019
UConn Stamford and Synchrony Establish Digital Technology Center to Accelerate Innovation in Digital and Mobile
December 16, 2019 – STAMFORD, Conn. – Today, Synchrony (NYSE: SYF) and the University of Connecticut (UConn) expanded their four-year partnership to help advance technology education and digital expertise for next generation leaders.
Article
10/29/2019
How Identity Thieves Work: Protect Your Information
You may not always see it, but the information and data that makes up your online identity is spread across the internet. Identity thieves know this and seek out the traces that we leave wherever we go...
Article
10/29/2019
Debit vs. Credit Card? A Few Rules of Thumb
Your items are scanned and bagged—now it’s time to pay. Do you reach for your debit or credit card? The best choice depends on what you’re buying, where you’re buying it and what your spending habits are...
Article
10/29/2019
6 Ways to Keep Your Digital Savings and Spending Safe
As Americans spend more and more time online, their money is following them onto the web. Money now lives on shopping websites, in online bank accounts...
Article
10/29/2019
How to Keep Your Friendships and Your Budget on Track
Significant differences in incomes or spending habits can complicate relationships. Imagine a group dinner...
Article
10/29/2019
How Bucketing Can Help You Save More
If you feel like you’re trying to save diligently, but your money is constantly being pulled in different directions, a savings strategy called bucketing may help you. Bucketing is a goal-oriented method in which you segment the money...
Article
10/29/2019
Understanding the New FICO Credit Score
The FICO credit score, which was introduced by the Fair Isaac Corporation in 1989, has become a seemingly universal measure of the creditworthiness of an individual. Thirty years after its launch, the score is used in more than 25 countries...
Article
10/29/2019
How to Avoid Phishing
Every year the unsuspecting public loses millions of its hard-earned dollars to phishing; the FBI estimates that phishing cost Americans nearly $30 million in 2017 alone. By taking a few simple steps to protect yourself, however...
Article
10/29/2019
4 Tips for Dating on a Budget
Money can’t buy love or happiness, but it can buy plenty of expensive nights out. If you’re dating regularly, those pricey outings can add up quickly, taking a bite out of your savings and/or throwing your budget off kilter...
Article
09/24/2019
Emotional Side of Loyalty
Our Emotion-Based Loyalty Study was conducted from November 2018 through February 2019 using...
Article
09/16/2019
Digital Study Recap 2019
In April 2019, Synchrony conducted a study to track and better understand adoption and interest in new retail technology and gain...
Article
07/25/2019
Go Big By Looking Small
Location, location, location. The defining adage of the real estate industry has made its way to retail, though these days location is more about knowing...
Article
07/17/2019
What’s Old is New
State of Pay with Synchrony shows how cameras can do a lot more than keep an eye on merchandise.
Article
07/02/2019
The gift of easier giving
If occasions for gift-giving are meant to be joyous, why are they often a headache? Whatever the reason – Wedding? Father’s Day? Second cousin’s dog’s wedding? -- there are challenges galore to getting the right gift...
Article
05/24/2019
Loyalty is hot Hot HOT
The summer season is prime for retailers to tailor loyalty programs. Summertime. The air is warmer. The days are longer. Perfect for barbeques, enjoying the outdoors, and everyone’s favorite pastime: shopping?
Article
05/03/2019
Here Today, Here Tomorrow: 4 Trends Shaping Retail
Blink and you might miss it. ...Or so flash-in-the-pan trends tend to go. While some may sound familiar, these tactics are shaping new — and lasting — precedents in retail, delivering speed and innovative experiences.
Article
02/04/2019
Mobile Wallet Superusers
Digital pioneers are going cash and cardless – and aren’t looking back
Article
01/07/2019
The State of Pay in 2019
Technology is accelerating the pace of change throughout retail. But in 2019, mobile and artificial intelligence look to be two dominant drivers that will foster enhanced experiences for both the customer and the retailer.
Article
09/10/2018
Getting to Know You: Driving Loyalty
Loyalty programs used to be simple. The more customers purchased, the more a company rewarded them. But consumers today expect far more from companies to gain their loyalty over the long term.
Article
07/09/2018
The Cutting Edge of Customer Experience is…Apps?
The transformative technology of the next ten years is the same technology that transformed the last ten years: Apps.
Article
06/08/2018
The 4 Pillars of Loyalty in Customer Lifetime Value
Few metrics better illustrate a company’s wellbeing than Customer Lifetime Value. In previous eras, retailers could employ tried and true loyalty practices that would reliably juice CLV. Today, they are challenged with savvy customers who demand more fo
Article
05/31/2018
Surprise Retailer, Now You're a Tech Company
Retail has seen some dramatic shifts over the last decade. The dust is starting to settle, though, and a clearer picture is emerging of what tomorrow’s retail landscape may look like. And while there is no magic formula for success, retailers from acros
Article
04/01/2018
5 Advantages of Contextual Commerce
Technology has enabled consumers to purchase whenever and wherever they choose. Retailers who enable this will win the day
Article
03/28/2018
Tech is Altering the Retail Landscape at Lightning Speed
Here's some non-news: Retail is evolving. But the speed, extent and direction of retail’s transformation is so drastic that it requires a deeper look.
Article
03/19/2018
Introducing the Audio Wallet: Voice Commerce
The overwhelming success of voice-controlled smart speakers has accelerated the pending widespread adoption of voice commerce.
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