Media Relations:
Lisa Lanspery
(203) 585-6143
Lisa.Lanspery@syf.com
Press Release
04/07/2022
Synchrony Joins the Worker Financial Wellness Initiative
Synchrony today announced it has joined the Worker Financial Wellness Initiative.
WhitePaper
01/02/2018
Defining Loyalty for Your Brand
Loyalty is the result of timely and relevant engagement with consumers that drives them to become advocates for a brand and to consciously select one brand over another.
WhitePaper
08/10/2017
Machine Learning for Retailers
Driving Results with Artificial Intelligence Tools
WhitePaper
01/25/2017
The Essential Guide to Technology in Retail
Developments and insights in retail and payments technology
WhitePaper
10/20/2016
Driving Shopper Engagement through Digital Technology
The sixth annual Synchrony Financial Digital Study
WhitePaper
09/15/2016
The Affluent Household: A Segment on the Rise
Insights on this key, fast growing consumer segment
WhitePaper
08/16/2016
Brick and Mortar Reborn
Brick-and-Mortar Reborn: The Future of Retail in the Era of Urbanization
WhitePaper
06/20/2016
Data Visualization
Translating data into actionable insights for retailers
WhitePaper
05/05/2016
Taming Big Data
Using the partnership of IT and Marketing Analytics to maximize marketing impact
WhitePaper
11/04/2015
In-Store Shopper Segmentation Study
In the last five years, the retail industry has been primarily focused on driving digital growth.
WhitePaper
10/28/2015
Segmentation Strategies for Retailers
Leverage customer insights to drive profitable growth
WhitePaper
09/24/2015
The Retail Customer Experience
When it comes to shopping behavior, price is always a key motivator.
WhitePaper
08/19/2015
Balancing Multi-Generational Retail Strategies
Millennials, Boomers and the changing retail landscape
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