2018 Digital Study: Conducted April 30, 2018-May 16, 2018, with an online panel of 1,203 respondents. Data was weighted to census data on age and gender of ages 18, who shopped with a major U.S. retailer in the past 6 months.

Note: All references to consumers and population refers to 2018 Digital Survey respondents unless otherwise noted. This content is subject to change without notice and offered for informational use only. You are urged to consult with your individual business, financial, legal, tax and/or other advisors with respect to any information presented. Synchrony Financial and any of its affiliates (collectively, “Synchrony”) make no representations or warranties regarding this content and accept no liability for any loss or harm arising from the use of the information provided. Your receipt of this material constitutes your acceptance of these terms and conditions.

¹Crowdtap survey. September 26, 2018.
²Crowdtap survey. September 27, 2018.