White Paper
November 30, 2018, 12:48 AM EST
Social Media and Its Impact on Retail
Author
2018 Digital Study
Abstract:
Social Media is ubiquitous across all major segments.
Table of Contents
Overview—Key Findings
![Overview—Key Findings Overview—Key Findings](/images/dlpx-Overview-Social-Media.png)
Social Media Usage Is Widespread Across All Age Groups
![Social Media Usage Social Media Usage](/images/dlpx-Social-Media-Usage.png)
Social Media Influences Purchases
![Influences Purchases Influences Purchases](/images/dlpx-Social-Media-Influence.png)
Convenience is a Major Driver, but brands must Ensure Relevancy
![Convenience Convenience](/images/dlpx-Major-Driver.png)
New Retail Products and Concepts are Delighters
![Products and Concepts Products and Concepts](/images/dlpx-New-Retail-Products.png)
Click to Buy Functionality is a Major Convenience
![Click to Buy Click to Buy](/images/dlpx-Click-to-buy.png)