May 5, 2016, 6:09 PM EDT
Taming Big Data
Using the partnership of IT and Marketing Analytics to maximize marketing impactDOWNLOAD
Table of Contents
Adopting Agile data analytics
Working together with a common vision and goal, Marketing Analytics and IT departments can use an Agile process to effectively produce workable solutions quickly and efficiently. By simplifying and speeding up the process of analyzing big data, companies are able to improve their marketing efforts and build better customer relationships.
For many retailers, adopting Agile data analytics can be the key to developing quick, impactful marketing programs, designing minimum viable products, and creating more personalized customer experiences.